Rated lowbrow but brilliant by New York Magazine, Dunkin Donuts appears to have a hit on their hips, er hands, with the newly introduced M & M topped donut and the Milky Way hot chocolate drink. Calories? Don't ask. The new donut combination is getting rave reviews from the blogosphere, which we all know as a reliable source.
Implications - Though today's consumer is still health conscious, there is a wave of hyper indulgence hitting the underground cuisine industry. This may be the result of the end of the credit crunch, with consumers having rationed with caution for months. Ultimately, everyone can use some indulgent behavior every once in awhile.