The dumbgood Blockbuster collection celebrates the now closed video rental franchise that was found across suburban, North American neighborhoods in the 90s and early 00s. The limited-edition streetwear line consists of logo-adorned hoodies, rugby shirts, sweat pants, tees and socks along with a bright backpack that features the brand's classic "be kind, rewind" slogan. The slogan is also featured throughout tee and sweater variations.
Displayed in the video store's signature yellow and blue color palette, the dumbgood Blockbuster collection also includes a plastic video case tote, a video case keychain and a 1 L Nalgene water bottle featuring the company's logo.
This themed streetwear collection will appeal to nostalgia-obsessed Millennials who grew up renting videos from Blockbuster before online streaming became more commonplace. Additionally, dumbgood's range is affordable in price, making it ideal for those seeking to invest in collectible streetwear in a more accessible way.