Miller64 is giving away FREE BEER just in time for Sunday’s big game. All fans have to do is answer one simple question – which is smaller 80 or 64? The new campaign mocks a competitor who recently introduced an 80-calorie super-light beer and enlisted one of the world’s most accomplished mathematicians to solve the apparently complex problem.
When asked to solve this particular equation, Ken Ono stated, “I’ve seen a lot of complicated mathematical equations in my career, and worked to solve some of the most complex integer partitions and modular forms, but what I can’t understand is why anyone would think 80 is smaller than 64? I can confirm, 64 is most certainly smaller than 80.”
Boasting only 64 calories and 2 carbohydrates, Miller64 is a refreshing light beer that doesn't compromise taste. “Not only have we found the correct answer to which number is smaller, we’ve also found the perfect recipe for an extra light beer with Miller64,” said Sofia Colucci, global marketing vice president - Miller and economy portfolios. “It doesn’t take a genius to do the math, but we’re glad Ken Ono was able to help prove us right.”
Beer lovers, aspiring mathematicians, and those who think they know the correct answer to which is smaller - 80 or 64 - can verify their knowledge online. Those who answer correctly will get a free six-pack of Miller64 in time for the Super Bowl.
Image Credit: Miller64
What's Driving This Trend
- Super-light Beer Campaigns
- There's a market for super-light beers that drive promotional campaigns.
- Free Beer Giveaways
- Offering free beer can drive engagement and create buzz around a campaign.
- Marketing Through Math
- Utilizing humor in campaigns and incorporating intricate math problems, there's a marketing opportunity to niche audiences.
Who This Affects Most
- Beer Industry
- The beer industry can launch super-light beers and partner with well-known mathematicians to drive engagement and create buzz.
- Marketing Industry
- The marketing industry can explore innovative ways of driving engagement with their audience such as creating campaigns with intricate math queries.
- Tech Industry
- The tech industry can create math-solving platforms as a marketing tool for brands to promote their campaigns and reach a wider audience.
