Mabï Artisanal Tea Joins Forces with Duckens Nazon
Kalin Ned — April 1, 2026 — Social Good
References: prnewswire
Mabï Artisanal Tea, a Black-owned functional beverage brand with Caribbean roots, has entered into a five-year equity partnership with Haitian professional soccer player Duckens Nazon. This venture makes the athlete both a shareholder and brand ambassador ahead of the 2026 FIFA World Cup, where Haiti will compete for the first time in over five decades.
Mabï Artisanal Tea produces cold-brewed, caffeine-free functional teas inspired by the traditional Caribbean drink mauby. The ingredient list includes mauby bark, herbs, and exotic fruits, with varieties including Apricot Passion and Strawberry Breeze currently distributed in airports, stadiums, and retail locations across the United States.
Duckens Nazon, who holds the record as Haiti’s all-time leading goal scorer, has previously demonstrated commitment to Haitian communities through his foundation’s earthquake relief and housing reconstruction efforts. Now, his personal investment in the brand honours Haitian heritage and supports local farming communities.
Image Credit: Mabï Artisanal Tea
Mabï Artisanal Tea produces cold-brewed, caffeine-free functional teas inspired by the traditional Caribbean drink mauby. The ingredient list includes mauby bark, herbs, and exotic fruits, with varieties including Apricot Passion and Strawberry Breeze currently distributed in airports, stadiums, and retail locations across the United States.
Duckens Nazon, who holds the record as Haiti’s all-time leading goal scorer, has previously demonstrated commitment to Haitian communities through his foundation’s earthquake relief and housing reconstruction efforts. Now, his personal investment in the brand honours Haitian heritage and supports local farming communities.
Image Credit: Mabï Artisanal Tea
Trend Themes
1. Athlete-equity Brand Partnerships - The investor-ambassador model where athletes take equity stakes in consumer brands creates new pathways for authentic storytelling and long-term brand alignment with fan communities.
2. Heritage-inspired Functional Beverages - Cold-brew, caffeine-free drinks rooted in regional traditions like mauby are enabling a category that blends wellness positioning with cultural provenance.
3. Sports-event Retail Expansion - Major sporting events and travel hubs are evolving into strategic launchpads for niche beverage brands seeking rapid visibility and trial at high-footfall moments.
Industry Implications
1. Beverage Manufacturing - Artisanal producers of functional teas are positioned to disrupt mainstream beverage lines through small-batch sourcing, premium storytelling, and athlete-linked co-ownership models.
2. Sports Marketing and Sponsorship - Sponsorships that include equity stakes and community-engaged narratives are reshaping how athlete endorsements translate into sustained brand value and investor relations.
3. Agricultural Supply Chains - Direct partnerships with local farmers for specialty ingredients like mauby bark present opportunities for traceable sourcing, premium pricing, and community-focused value capture.
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