Recently, a new Internet meme known as 'drunken yoga' has become wildly popular due to its hilarious content. Featuring pictures of inebriated people in positions reminiscent of Yoga, 'drunken yoga' will undoubtedly crack you up.
The 'drunken yoga' photos are side-by-side comparisons of iconic Yoga positions and shots of passed-out people in unfortunate circumstances. The resulting juxtapositions are undeniably comical, and have a humorous mischief all their own.
Implications - Combining humor with a serious practice induces emotions of happiness amongst consumers, and they are then more likely to want to purchase a product. Companies should consider infusing comedic touches into their campaigns or designs in order to build this long-lasting relationship with a customer.
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