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Benetton Artist Beats Up Art

 - Dec 3, 2008   Updated: Jun 8 2011
Geremia Vinattieri just joined Benetton for some “noisy creativity.” Vinattieri, who is a drum player from Florence, Italy, had an idea to connect his passion for drumming with his passion for graphic arts. It's basically the Blue Man Group, with other colors, but it makes for a very cool video and, in all likelihood, the guy probably got paid to make this graphic music.

Implications - Artists are constantly looking for ways to draw attention to their work. Ideas such as Geremia Vinattieri's drumstick paintings invites the viewer to see the process as well as feel involved in the process. By artists' evoking these emotions, the audiences can appreciate the interaction.