Plastic Pedal-Pushing Slippers

Wongyung Lee Designs Driving Shoes for the Contemporary Woman

Designed for the contemporary career woman who is constantly juggling multiple tasks and manages to look fabulous the entire time, Driving Shoes by Wongyung Lee are chic and intuitive.

Made using the flexible jelly plastic that comes in several sheer colors, the shoes are sold for the right foot alone. Focusing on practicality, these dynamically designed slip-ons are meant to be left in the car so that you can easily remove a single heel and don the driving shoe, and are also light and flexible enough to store in a handbag for taking on-the-go.

With protection along the heel and balls of the feet, Driving Shoes by Wongyung Lee are even more comfortable than driving barefoot.

Jelly Plastic Footwear
Opportunity to innovate in the slip-on shoe market with flexible and comfortable jelly plastic footwear.
Single Foot Driving Shoes
Disruptive innovation opportunity for the driving shoe industry by offering individually sold right-footed driving shoes for women.
Fashionable Practicality
Trend to design fashion accessories that are both stylish and practical, like Wongyung Lee's driving shoes.

Sectors Adopting This

Footwear
Innovative footwear designers can incorporate jelly plastic and single-foot designs into their product lines for added comfort and practicality.
Fashion Design
Fashion designers can incorporate practicality and functionality into their fashion lines for contemporary, busy women.
Automobile Accessories
Opportunity to innovate in the automobile accessories market with single-foot driving shoes that are designed to provide both comfort and safety while driving.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 57%
Freshness 8%