People come up with the most bizarre of idea if they think there is some brand-building potential, or unique way to bring focus to a product. A variety of shoe vehicles were produced with the intention of capturing consumer attention for footwear companies in an effort to promote their heels, sneaks, hikers, and everything in between.
To think it all started with a giant wiener on wheels...
Implications - In a world saturated with conventional advertising and marketing tactics, corporations are finding it much more difficult to differentiate themselves to customers. Many corporations are thus resorting to publicity stunts involving the bizarre in order to garner the recognition they want from their consumers.
Drivers, Choose Your Shoes!
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