Drink crystals are often associated with being high in sugar and artificial ingredients, but the True Citrus Drink Mixes aim to change this with a recipe that is free of all sweeteners of any kind. Made from simple ingredients, the drink crystals come in two new flavor varieties including True Lemon and True Lime with each one being made with non-GMO ingredients. The crystals are intended to be used to create a beverage with plain water or added into other beverages like tea in order to quickly infuse them with a blast of citrus flavor.
The True Citrus Drink Mixes contain zero calories and come in individual sachets that are reported by the brand to be equal to a single wedge of the respective lemon or lime citrus fruit.
What's Driving This Trend
- Sugar-free Drink Crystals
- Disruptive innovation opportunity: Develop new drink crystal products that are free of sugar and artificial ingredients.
- Non-gmo Beverage Ingredients
- Disruptive innovation opportunity: Create new beverage ingredients that are made from non-GMO sources.
- Infused Flavor Crystals
- Disruptive innovation opportunity: Invent new flavor crystals that can quickly and easily infuse beverages with various flavors.
Who This Affects Most
- Beverage Manufacturing
- Disruptive innovation opportunity: Incorporate the use of simple, natural ingredients in the production of beverages to meet the growing demand for healthier options.
- Health and Wellness
- Disruptive innovation opportunity: Develop new products and services to cater to health-conscious consumers who seek sugar-free and non-GMO options in their diet.
- Flavor Enhancement
- Disruptive innovation opportunity: Create innovative methods and technologies to enhance the flavor of beverages without the need for added sugars or artificial ingredients.
