Dreamscape Immersive believes that the budding relationship between the cinema and virtual reality could be the biggest thing to happen to the movie industry since sound was introduced in the 1920s, and the brand opened a pop-up in a west L.A mall to promote this new entertainment-focused technology.
The mall-based pop-up invited consumers on a 12-minute journey called "Alien Zoo." Consumers were fully immersed throughout this experience and were able to weave throughout a whimsical world that housed monsters and other strange creatures. Alien Zoo is one of the first stories to be featured using this technology, but soon, the brand hopes that full cinematic VR immersion will be integrated into the lives of consumers.
Image credit: Dreamscape Immersive
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