Collaborative Candy-Studded Cookies

Tim Hortons New Dream Cookies Were Created with a Netflix Star

Tim Hortons is here to satisfy your craving for something sweet with its new Dream Cookies.

While Tim Hortons has launched several iterations of its Dream Donuts, its new Dream Cookies were created in partnership with Mississauga native Maitreyi Ramakrishnan, who stars in Netflix’s 'Never Have I Ever.' With input from Ramakrishnan, the new cookies come in three tasty flavors: Reese’s Mini, M&M Minis, and Rocky Road. The Reese’s Mini cookie features a tasty blend of peanut chunks, fully marshmallow bits, and Reese’s Mini pieces on top, while the M&M Minis cookie contains a mix of M&M Minis pieces and white chocolate chips. Lastly, the new Rocky Road cookie features a chocolate cookie base studded with chocolate chips, chopped nuts, and marshmallow bits.

All three Dream Cookies are available now at Tim Hortons locations across Canada.

Image Credit: Tim Hortons

Collaborative Partnerships
Collaborating with popular figures or brands to create new products offers opportunities for innovative and unique offerings.
Flavor Explosion
Creating cookies with unexpected flavor combinations or popular candy additions is a way to captivate consumer interest and stand out in the market.
Personalized Product Development
Involving external influencers or celebrities in the product development process allows for personalized and tailored offerings that resonate with specific target markets.

Sectors Adopting This

Food and Beverage
The food and beverage industry can explore collaborative partnerships to create new and interesting products that appeal to consumers.
Confectionery
The confectionery industry can leverage unexpected flavor combinations and partnerships with popular brands to bring excitement and innovation to their product lines.
Celebrity Branding
The celebrity branding industry can offer their expertise to collaborate with food companies, creating personalized and co-branded products that engage their fan base.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
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Activity 51%
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