Let's face it, fridges are ugly. They're big, chunky and take up a whack of space. The Norcool Drawer Fridge takes the bulk out of your kitchen and kicks it up a notch on the trendiness scale. The sleek metallic refrigerator is built right under your existing counter top space into easy pull-out drawers.
If you don't have a huge family, and are just a one or two person household living in small quarters, then this is the best way to optimize your culinary space. You could have your fridge installed into your island so that when you're chopping, you can just grab below for that egg or shot of milk instead of trekking across to the big beast on the other end of the room.
If your space is big enough, you could even keep your old fridge for bottles (remove the shelves and see how many six packs of Molsen you can get in there!) but use your drawer device for the things you cook with all the time.
The bottom line is, this thing is very cool!