What is the trend of youthful pop-up shops?

Creating pop-up shops that target a youthful demographic can attract a new and urban consumer base.

What is the trend of canadiana decor trend?

The popularity of decor that celebrates Canadian heritage can be capitalized on by incorporating it into various industries.

What is the trend of collaboration with local artisans?

Partnering with local artisans to create signature art pieces can add value and uniqueness to a brand or business.

What are the implications for the department stores industry?

Department stores can create pop-up shops to attract a younger demographic and generate buzz around their brand.

What are the implications for the home decor industry?

The Canadiana decor trend can be incorporated into the home decor industry, providing consumers with a sense of national pride in their living spaces.

What are the implications for the fashion retail industry?

Incorporating Canadian-inspired fashion pieces into retail stores can attract millennial consumers who value unique designs and local craftsmanship.

Hipster Heritage Pop-Ups : Drake General Store

Hipster Heritage Pop-Ups

Digitally Integrated Holiday Pop-Ups Image 1

Digitally Integrated Holiday Pop-Ups Image 2

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Hudson's Bay Company's Drake General Store Pop-Ups Target Young Consumers

Jana Pijak — July 21, 2015 — Marketing

References: drakegeneralstore & marketingmag

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Gracing 12 department store locations across Canada, Hudson Bay Company's Drake General Store pop-up shops target a youthful demographic. While Hudson's Bay Company's target demographic is often a more mature consumer, its recent re-branding efforts aim to celebrate heritage while simultaneously attracting a more urban and millennial demographic.

Toronto's famed Drake General Store -- an extension of hipster hangout The Drake Hotel teamed up with Hudson's Bay Company last year in a venture that saw the launch of various pop-ups of the popular novelty shop. In addition to specializing in decor that is synonymous with Canadiana, Drake General Store is also a source for fashions, stationary supplies and signature art pieces that are crafted by local artisans.

Though seemingly different -- Hudson Bay Company's commercial values oppose Drake General Store's indie vision -- the retailers are both connected by their Canadian heritage.

Trend Themes

Youthful Pop-up Shops — Creating pop-up shops that target a youthful demographic can attract a new and urban consumer base.
Canadiana Decor Trend — The popularity of decor that celebrates Canadian heritage can be capitalized on by incorporating it into various industries.
Collaboration with Local Artisans — Partnering with local artisans to create signature art pieces can add value and uniqueness to a brand or business.

Industry Implications

Department Stores — Department stores can create pop-up shops to attract a younger demographic and generate buzz around their brand.
Home Decor — The Canadiana decor trend can be incorporated into the home decor industry, providing consumers with a sense of national pride in their living spaces.
Fashion Retail — Incorporating Canadian-inspired fashion pieces into retail stores can attract millennial consumers who value unique designs and local craftsmanship.

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