The latest form of bizarrely entertaining spectacles comes to us from Washington, D.C. in an event that is known as Drag Queen racing.
The Drag Queen racing, brought to us by the creative minds at JR's Bar and Grill, occurs every October and thousands of spectators come out to watch the Queens as they race down the streets of Washington in their high-heeled Jimmy Choo's, gold lame outfits, feathered boas and impossibly huge hair.
Implications - Alternative patterns have been more and more prominent in modern culture these days. Consumers are looking to embrace the unconventional in order to broaden their horizons. Businesses can join in on this revelation by creating similar products.