The popular quick-serve restaurant chain, Arby's, recently expanded its offerings with the introduction of the new Dr Pepper Float. The new item comes just in time for summer and, as its name suggests, is made using Dr Pepper soda with the brand’s classic vanilla shake. A small Dr Pepper Float boasts 300 calories, 6g of protein, 58g of carbs, and 6g of fat.
Alongside the new Dr Pepper Float, Arby's also announced its bring back the Barq's Root Beer Float and the Coca-Cola Float. As with the new addition, these delicious treats are made using their namesakes' soda mixed with the fast-food chain's signature vanilla shake.
These summer-ready beverages are now available to purchase at participating Arby's locations.
Image Credit: Arby's
Why This Trend Is Growing
- Soda-infused QSR Beverages
- There is an opportunity for quick-serve restaurant chains to explore incorporating other soda flavors in their menu offerings alongside a vanilla shake.
- Float-themed Desserts
- There is an opportunity for dessert shops to create unique and playful floats that incorporate different sodas, syrups, and toppings.
- Summer-ready Food and Beverages
- There is an opportunity for food and beverage companies to introduce limited-time offerings that are specifically tailored to the summer season and promoted through summer-themed marketing campaigns.
Industries Being Reshaped
- Fast-food Chains
- Quick-serve restaurants can innovate by adding unique soda float flavors to their menu offerings and drive sales during warmer weather months.
- Ice Cream and Dessert Shops
- Ice cream and dessert shops can innovate by creating unique and playful floats that incorporate different soda flavors, syrups, and toppings, attracting customers looking for fun and refreshing treats.
- Beverage Companies
- Beverage companies can drive sales by introducing limited-time soda flavors and partnering with quick-service restaurants and other food and beverage companies to promote summer-themed offerings.
