Iconic boot brand Dr. Martens and fashion label Bedwin & The Hearbreakers have recently joined forces for the release of the Dr. Know Boot. The Dr. Know Boot embraces the shoe brand's iconic tough, combat qualities with the addition of a black, glossy finish.
The boot was released as part of the new Bedwin & The Heartbreakers Fall/Winter collection for men. Complete with a patent leather exterior and vibrant yellow stitching, the Dr. Know Boot is the perfect balance of edgy, rocker style and modern fashion.
Implications - Businesses that devote their efforts to providing their consumers with unique and exclusively designed products will fare well in today's industry. Consumers will likely invest their time and money into a product that is the result of two popular organizations working together.