Proper No. Twelve Irish Whiskey -- the elevated whiskey brand that pays homage to its founder, Conor Mcgregor’s -- recently joined forces with Dough Doughnuts -- one of NYC's most successful donut purveyors -- to support first responders. The new collaboration includes two whiskey-infused doughnuts that celebrate both National Coffee Day (9/29) and National First Responders Day (10/28).
The Irish Whiskey tapped Dough Doughnuts to create two mouthwatering donuts -- the Proper Irish Coffee Cream-Filled and the Proper Irish Coffee Glazed. The delicious limited-time offerings until National First Responders Day on October 28th.
As part of Proper No. Twelve's ongoing commitment to supporting First Responders, an initiative that begin in 2018 when the brand launched, a portion of proceeds from the Proper Irish Coffee Cream-Filled and the Proper Irish Coffee Glazed will be donated to the Tunnel to Towers Foundation.
Fans can purchase the new donuts online and at Dough’s retail locations throughout New York City.
Image Credit: Proper No. Twelve Irish Whiskey, Dough
What's Driving This Trend
- Whiskey-infused Foods
- The trend of whiskey-infused foods is an opportunity for food and beverage industries, both for classic and gourmet food products and services.
- Collaborative Marketing
- More brands are joining forces to create innovative products and services that showcase each other’s strengths, opening up opportunities in collaborative marketing industries.
- Social Good Partnerships
- The trend of social good partnerships presents opportunities for businesses to increase their impact and generate brand loyalty by supporting causes that matter most to their customers.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can explore incorporating whiskey into new and existing products to meet the growing demand for whiskey-infused food and drink items.
- Marketing and Advertising
- Marketing and advertising industries have an opportunity to facilitate more collaborative partnerships between brands for increased exposure and to reach new consumers.
- Philanthropy
- The philanthropy industry could explore more social good partnerships to raise awareness and funds for important causes while building connections with brands and new supporters.
