To promote Doritos 3D Crunch, Frito-Lay will be launching a new ad at the Super Bowl that will feature a mystery celebrity.
As a part of a short teaser for the full-length ad, talk show host Jimmy Kimmel and actor Mindy Kaling are shown preparing for the next guest's arrival. Before viewers have a chance to see him and the "new look" Kimmel speaks of, the camera cuts to Kaling's surprised reaction, and ends with #FlatMatthew blazed across the screen.
Frito-Lay SVP and CMO Rachel Ferdinando spoke to the campaign, stating "With the launch of our biggest innovation in a decade in new Doritos 3D Crunch, we wanted to share in a big way. To be able to showcase this breakthrough flavor on the Super Bowl with the help of the incredible Jimmy Kimmel and Mindy Kaling is awesome. I can’t wait to reveal our third mystery character in the story."
Image Credit: Frito-Lay