To promote Doritos 3D Crunch, Frito-Lay will be launching a new ad at the Super Bowl that will feature a mystery celebrity.
As a part of a short teaser for the full-length ad, talk show host Jimmy Kimmel and actor Mindy Kaling are shown preparing for the next guest's arrival. Before viewers have a chance to see him and the "new look" Kimmel speaks of, the camera cuts to Kaling's surprised reaction, and ends with #FlatMatthew blazed across the screen.
Frito-Lay SVP and CMO Rachel Ferdinando spoke to the campaign, stating "With the launch of our biggest innovation in a decade in new Doritos 3D Crunch, we wanted to share in a big way. To be able to showcase this breakthrough flavor on the Super Bowl with the help of the incredible Jimmy Kimmel and Mindy Kaling is awesome. I can’t wait to reveal our third mystery character in the story."
Image Credit: Frito-Lay
What's Driving This Trend
- Celebrity Endorsements
- There is a demand for ads featuring popular celebrities promoting new products or services.
- Interactive Advertisements
- Interactive ads are becoming popular and are being used more frequently to promote new products or services.
- Innovative Advertising
- Innovative advertising, such as the use of mystery guests, can create buzz and excitement around new products or services.
Who This Affects Most
- Advertising
- The advertising industry can benefit from using creative ways to advertise new products or services.
- Consumer Goods
- Consumer goods companies can benefit from using interactive advertisements and celebrity endorsements to promote new products or services.
- Entertainment
- The entertainment industry can benefit from using mystery guests to promote new offerings, boosting interest and viewership.
