Flowers and fashion go hand-in-hand in Dori Tomcsanyi's 'Smells Like You' photo series. 'Smells Like You' is the definition of flower power, featuring a fierce model and tons of flora.
Dori Tomcsanyi's 'Smells Like You' is unique in that the model's face is almost totally obscured by plants. This definitely focuses viewers on the featured K E P P Showroom clothing, allowing them to truly appreciate the intricate designs.
Implications - There is a certain group of consumers that are likely to invest in products based on the particular way then enable them to feel. Products that lead someone to feel in touch with his or herself as well as confident and self-assured will fare well within today's industry. Consumers will likely invest in the products that leave them feeling at ease.
Key Themes Behind This Trend
- Flower-inspired Fashion
- Fashion and floral design are becoming increasingly intertwined, creating opportunities for designers and retailers to merge the two industries.
- Obscured Identity Photography
- The use of obscured identities, such as in Dori Tomcsanyi's 'Smells Like You', is becoming popular in photography and could be utilized further in advertising.
- Emotion-driven Consumerism
- Consumers are seeking products that provide emotional connections and make them feel confident and self-assured; companies should focus on creating products that meet these needs.
Where This Applies
- Fashion Industry
- The fashion industry can explore incorporating floral designs and obscured identities in their marketing and products.
- Photography Industry
- Photographers can experiment with obscured identities and flower-inspired shoots to offer unique options for their clients.
- Retail Industry
- Retailers can capitalize on the emotional needs of consumers by offering products that provide a sense of confidence and self-assurance through their branding and marketing efforts.
