Sunset-Themed Tonal Sneakers

The Air Jordan 6 Low Gets a Glowing Dongdan Colorway

The Air Jordan 6 Low sneaker model gets a new Dongdan colorway option that captures the glowing aesthetic of the sunset. Specifically, the sunset that adorns the streetball tournament that takes place in Beijing, China during the late afternoon and early evening.

It covers the Dongdan stadium gracefully and the same palette can be seen overlooking the upper of the entire silhouette. It blends together orange and red that creates a gradient look made from canvas materials framed with clean white details informed by leather. Black details come through for some contrast and it makes up the heel counter, the midsole mold, lining, and the tongue section. Rounding out the shoe is the Xiazhan Dongdan logo replacing the Jumpman logo.

Image Credit: Nike

Sunset-inspired Sneakers
Opportunity for sneaker companies to incorporate sunset-inspired color palettes into their designs.
Canvas Sneakers
Opportunity for companies to explore canvas materials as a key feature in their sneaker designs.
Localized Sneaker Designs
Opportunity for companies to market sneaker designs that are inspired by local neighborhoods and cultures.

Who This Affects Most

Fashion
Fashion brands can incorporate sunset-inspired color palettes and localized designs into their sneaker collections.
Sports
Sports teams can collaborate with sneaker companies to create customized sneakers inspired by the colors and aesthetics of their stadium or local neighborhood.
Art
Artists can incorporate the sunset-inspired color palette into their work and collaborate with sneaker companies to create unique designs.
SCORE
6.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 99%
Freshness 11%

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