Digital fashion platform Farfetch teamed up with Thrift+ to launch a new on-demand donation service to help clear customers' closets of unused articles of clothing and accessories—all for free. As a reward, customers will be able to optionally redeem credits and support a charity of their choice with a portion of the proceeds.
To make this most of this donation service, which is initially exclusive to the UK, customers can drop their clothes off at a designated drop-off point and Thrift+'s team takes care of the rest. With this service, Farfetch is helping to give unused clothes a shot at a second life and keep textiles out of the landfill.
Luxury fashion brands, in particular, are diving into circular fashion, as their clothes are already designed to be timeless, high-quality and long-lasting.