What is the trend of designer drinks?

Fashion houses are branching into the beverage industry creating designer drinks.

What is the trend of in-store bars?

Designer brands are adding bars in their stores, creating unique shopping experiences.

What is the trend of fashionable drinking?

Drinking and fashion are being combined in innovative ways creating unique and stylish experiences.

What are the implications for the beverage industry industry?

Beverage companies can partner with designer brands to create signature drinks, targeting consumers interested in unique experiences.

What are the implications for the retail industry industry?

Retailers can add bars in their stores to create unique and engaging experiences for customers, increasing foot traffic and sales.

What are the implications for the fashion industry industry?

Fashion brands can continue to expand their brand by branching into the beverage industry and creating designer drinks that align with their brand message.

Designer Drinks : Dolce & Gabbana Cocktail

Designer Drinks

The Dolce & Gabbana Cocktail Makes for Fashionable Drinking

Allison Love — June 15, 2010 — Lifestyle

References: reuters & cocoperez

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Fashion houses certainly are branching out these days, just look at the Dolce & Gabbana cocktail that the fashion duo have created for men's fashion week in Milan. In addition to the designer cocktail, Dolce & Gabbana have opened up bars in some of their stores (namely the Milan and Shanghai branches).

Drinking and shopping is a dangerous combo (at least for me) and I'm interested in seeing how much higher their sales are in those particular locations! Regardless, the Dolce & Gabbana cocktail will definitely be the first of many designer drinks.

Trend Themes

Designer Drinks — Fashion houses are branching into the beverage industry creating designer drinks.
In-store Bars — Designer brands are adding bars in their stores, creating unique shopping experiences.
Fashionable Drinking — Drinking and fashion are being combined in innovative ways creating unique and stylish experiences.

Industry Implications

Beverage Industry — Beverage companies can partner with designer brands to create signature drinks, targeting consumers interested in unique experiences.
Retail Industry — Retailers can add bars in their stores to create unique and engaging experiences for customers, increasing foot traffic and sales.
Fashion Industry — Fashion brands can continue to expand their brand by branching into the beverage industry and creating designer drinks that align with their brand message.

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