There is a reason why Fido's campaign comparing dogs and their owners was (and continues to be) so successful; the Dogs of the World Cup series relies on the same concept. Many humans share similarities with different breeds of canines, making such comparisons fun, creative and clever. In this case, dogs are associated with identifying traits of the specific cultures participating in the 2014 World Cup.
Created by Life on White, a studio that specializes on photographing animals on white background, the Dogs of the World Cup series is a natural fit. From putting an Australian Kelpie in an Aussie uniform to a Swiss White Shepherd in a Switzerland shirt, the photomontages are entertaining and viral-worthy.