The DKNY Celebrity Dressing 2.0 application allows followers of the brand to understand how it is that dresses are made for celebrities. The tool follows up on the hype surrounding the coming 70th Golden Globe Awards, an event that will be distinguished by couture apparel.
In order to partake in the Celebrity Dressing 2.0 feature, Facebook users merely have to like DKNY's page. They are then granted access to the entire procedure that goes into the creation of luxe gowns, revealing the many steps that are required when designing silk and chiffon pieces. The sketches that are released online will be showcased at this year's event, although the label has not yet told viewers who will be wearing what.