DJ Clark Kent and K-Swiss Joined for a Limited Edition Release
Riley von Niessen — February 27, 2019 — Fashion
DJ Clark Kent and K-Swiss have joined together for the first time to come up with a fresh iteration of the Classic 88, featuring a colorway that's inspired by the pan-African flag.
In celebration of Black History Month, the colors highlight different aspects of unification, with the red symbolizing "the blood that unites all people of Black African ancestry, and shed for liberation; a black stripe shedding light on black people whose existence as a nation, though not a nation-state, is affirmed by the existence of the flag; and a green stripe representing the abundant natural wealth of Africa."
The rest of the uppers are made up of white leather, providing the stripes with plenty of contrast while giving them a more subdued aesthetic that makes them easy to pair with different looks. As DJ Clark Kent explains, "I wanted to create a shoe that was simple, clean, premium, and straight to the point," which supports the notion that "Black History is everyday."
In celebration of Black History Month, the colors highlight different aspects of unification, with the red symbolizing "the blood that unites all people of Black African ancestry, and shed for liberation; a black stripe shedding light on black people whose existence as a nation, though not a nation-state, is affirmed by the existence of the flag; and a green stripe representing the abundant natural wealth of Africa."
The rest of the uppers are made up of white leather, providing the stripes with plenty of contrast while giving them a more subdued aesthetic that makes them easy to pair with different looks. As DJ Clark Kent explains, "I wanted to create a shoe that was simple, clean, premium, and straight to the point," which supports the notion that "Black History is everyday."
Trend Themes
1. Black History-inspired Sneakers - There is an opportunity for other sneaker brands to collaborate with designers to create limited edition collections centered around celebrating Black History.
2. Pan-african Flag-inspired Colorways - There is an opportunity for fashion brands to create lines with colorways inspired by the Pan-African flag to celebrate Black History and promote unity.
3. Minimalist Design Trend - There is an opportunity for brands to create products with minimalist designs that allow the colors and symbolism to be the main focus, rather than overwhelming the viewer with unnecessary details.
Industry Implications
1. Sneaker Industry - There is an opportunity for the sneaker industry to collaborate with designers from diverse backgrounds, creating products for different cultures with unique colorways and stories.
2. Fashion Industry - There is an opportunity for the fashion industry to incorporate the colors and symbolism of the Pan-African flag into their products, promoting unity and celebrating Black History.
3. Graphic Design Industry - There is an opportunity for the graphic design industry to create minimalist designs that allow for more focus on meaningful symbolism and color palettes in products and branding for marketing efforts.
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