Nike continues to celebrate the many different universities across the nation and the latest to join the roster is the CAU colorway detailing the Dunk Low sneaker model. It is made in collaboration with CAU Athletics and celebrates Clark Atlanta University with the color palette of red, black, and white, which are the school's official colors.
The shoes are also details with the school's motto reading, "FIND A WAY OR MAKE ONE" that is seen across the laces. The panther logo is also seen stamped on top of the tongue and continues to the clear outsole unit. It also nods to Clark College which is merged with the University and embroidered with the founding year 1988 on the heel.
Image Credit: Nike
Why This Trend Is Growing
- University-honoring Sneakers
- There is an opportunity for other shoe companies to collaborate with universities and honor them with custom sneaker colorways and designs.
- Celebrity Collaboration Shoes
- There is an opportunity for shoe companies to collaborate with celebrities like musicians, artists, and athletes to create custom shoes with unique designs and colorways.
- Personalized Athlete Sneakers
- There is an opportunity for sneaker companies to personalize shoes for athletes with custom colors, designs, and logos based on their individual achievements and legacy.
Industries Being Reshaped
- Fashion Industry
- Fashion industry players can leverage this idea of collaborating with universities or celebrities to create unique shoe designs to appeal to their target audience.
- Sporting Goods Industry
- Sporting goods companies can collaborate with athletes to create personalized sneakers that cater specifically to their needs.
- Textile Industry
- Textile companies can also benefit from such collaborations, as they would be able to produce specific types of fabrics and materials that cater specifically to unique sneaker designs.
