Homemade Easter Treat Staples

DIY Marshmallow Peeps is Delicious Alternative to Decorating Eggs

Although it is undeniably easier to drop into the nearest grocery store to pick up some ready-made Peeps for Easter Sunday, the DIY Marshmallow Peeps recipe could be a fun home project with friends or children. Whether a delicious alternative to decorating eggs or simply a homemade treat to bring into the office before the long weekend, the DIY Marshmallow Peeps is not only creative, it is a slightly healthier version of the Easter staple.

Created by Molly Yeh of Food 52, the DIY Marshmallow Peeps requires only standard ingredients including unflavored gelatin powder, colored standing sugar, sugar, light corn syrup, chocolate chips and some additional flavoring such as liqueur, herb sprigs, vanilla extract and citrus zest.

DIY Treat-making
The trend of DIY treat-making is gaining popularity as people look for creative ways to make homemade versions of store-bought treats.
Healthy Alternatives
As people become more health-conscious, the trend of making healthier versions of traditional treats such as DIY Marshmallow Peeps is on the rise.
Homemade Holiday Treats
The trend of making homemade treats for holidays such as Easter is becoming increasingly popular, providing opportunities for food companies to tap into the market with innovative recipes and ingredients.

Where This Applies

Food and Beverage
The food and beverage industry can leverage the trend of DIY treat-making by creating and marketing innovative products that make it even easier for consumers to make homemade versions of their favorite treats.
Health and Wellness
The health and wellness industry can capitalize on the trend of making healthier versions of traditional treats such as DIY Marshmallow Peeps by promoting and marketing products that support a healthy lifestyle.
Holiday and Seasonal
The holiday and seasonal industry can explore the trend of making homemade treats for holidays such as Easter by offering innovative products and services that cater to the DIY market, such as recipe books, cooking classes, and ingredient kits.
SCORE
3.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 37%
Freshness 8%

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