Swedish brand Acne Studios introduces a new set of coats with unique distorted logos for the Fall/Winter 2020 season. The capsule of goods are full of puffer coats that are detailed with the brand's iconic logo that has been reworked to look warped. This is the first time that the fashion brand has taken on this interpretation of its logo.
In addition to the new look, there are muted color options along with brighter options. The colors include black, Rust Orange, Turquoise Blue, Mink Brown, and red. The traditional puffer tailoring is accompanied with options such as cropped iterations, belted versions, and one that was reworked to be a gilet. All of these jackets were made with nylon materials and filled with recycled down and feather.
Image Credit: Acne Studios
Key Themes Behind This Trend
- Distorted Logo Fashion
- Brands can explore creating products with distorted logos for a unique and eye-catching aesthetic.
- Unique Puffer Coat Designs
- Designers can experiment with unconventional puffer coat shapes and features to offer customers fresh and innovative outerwear options.
- Sustainable Outerwear Materials
- There is an opportunity for the fashion industry to invest in materials like recycled down and feather to create environmentally-friendly puffer coats.
Where This Applies
- Fashion
- Fashion brands can adopt distorted logo designs and unique puffer coat styles to better attract customers and stand out in the competitive market.
- Design
- Designers can collaborate with fashion brands to create innovative and unconventional puffer coats that incorporate distorted logos, pushing the boundaries of traditional outerwear design.
- Sustainability
- Companies in the outerwear industry can focus on using eco-friendly materials like recycled down and feather to meet the increasing demand for sustainable fashion.
