Disney & UNIQLO's Designs Feature Princesses & Villains
Laura McQuarrie — April 23, 2020 — Pop Culture
References: uniqlo & designtaxi
Disney and UNIQLO came together to create the Disney Princesses and Villains womenswear collection, which offers a modern take on animated icons. A still from Disney's Cinderella, which was released in 1950, is shown in a popular format on social media that shows a depiction of expectation versus reality—on one side, the short-sleeve graphic t-shirt shows Cinderella's foot fitting perfectly into the glass slipper, while the other shows one of her step-sisters struggling to do the same.
On oversized silhouettes, there are graphics that capture comical looks from Disney princesses, humorous sayings and other meme-inspired graphics that refresh Disney's timeless content for audiences today. Across the collection, there are references to Snow White and the Seven Dwarfs, The Little Mermaid and more.
Image Credit: UNIQLO
On oversized silhouettes, there are graphics that capture comical looks from Disney princesses, humorous sayings and other meme-inspired graphics that refresh Disney's timeless content for audiences today. Across the collection, there are references to Snow White and the Seven Dwarfs, The Little Mermaid and more.
Image Credit: UNIQLO
Trend Themes
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Meme-inspired Disney Streetwear — Opportunity for fashion brands to incorporate meme culture into their designs and marketing strategies.
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Oversized Silhouettes in Women's Wear — Opportunity for fashion brands to focus on comfort and inclusivity by incorporating oversized silhouettes in their designs.
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Modern Take on Animated Icons — Opportunity for brands to refresh classic characters through modern design and appeals to contemporary audiences.
Industry Implications
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Fashion — Opportunities for fashion brands to expand their product offerings by incorporating popular culture references and designs into their collections.
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Entertainment — Opportunities for entertainment brands to leverage popular culture in their merchandise lines.
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Marketing — Opportunities for marketers to use popular trends and memes in their campaigns to drive engagement and brand awareness.
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