Disney Facebook Likes Hit a Whopping 100 Million Clicks
Summer Luu — December 6, 2010 — Pop Culture
The Walt Disney Company hit a major marketing milestone in achieving 100 million Disney Facebook Likes across all 200 brand and character Facebook pages.
This century-old kid's company caught the social media bug early on in 2009, posting regularly to Facebook. Through Disney news feeds, the company has attracted a fan base of about 5 million new fans per week. In celebration of the Disney Facebook Likes success story, a video showcasing stats of Disney involvement in social media will be released. Check out the video for Walt Disney’s 109th birthday.
This century-old kid's company caught the social media bug early on in 2009, posting regularly to Facebook. Through Disney news feeds, the company has attracted a fan base of about 5 million new fans per week. In celebration of the Disney Facebook Likes success story, a video showcasing stats of Disney involvement in social media will be released. Check out the video for Walt Disney’s 109th birthday.
Trend Themes
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Social Media Marketing — Opportunity to leverage social media platforms like Facebook for marketing campaigns and growing a fan base.
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Brand Engagement — Opportunity to connect with consumers through social media and increase brand loyalty and engagement.
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Digital Content Strategy — Opportunity to create compelling digital content and utilize social media channels to promote brand and reach a wider audience.
Industry Implications
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Entertainment — Disruption and innovation in the entertainment industry through leveraging social media platforms for marketing and fan engagement.
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Advertising & Marketing — Opportunity to offer social media marketing services to help brands effectively reach and engage with their target audience.
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Digital Media — Opportunity for digital media companies to partner with brands and help them develop and execute successful digital content strategies.
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