The sequel to 'Finding Nemo,' titled 'Finding Dory,' is being promoted to Millennial and Generation Z audiences by appealing to them with a teaser that uses Disney emojis.
The short video plays out like a text conversation, with the cartoon fish reacting to pieces of the film's plot. Digital symbols show Dory's forgetful nature and Marlin's stressed expressions as the two characters converse about the journey they're about to embark on. The Disney emojis include everything from the dangerous sharks surrounded by bombs and the deep sea fish they encounter.
The video pans out to an aquatic mobile device that shows the events unfold, speaking to the Millennial and Generation Z demographics who can easily relate to the digital format. With this short video, Disney stirs up excitement for Finding Dory by reminding consumers of the characters they grew up watching in a new layout that appeals to a specific audience.