While convenient, eCommerce isn't always an affordable option for low income households so Amazon is offering discounted Amazon Prime memberships to recipients of Medicaid -- a program that provides health coverage to low income people.
When signing up for an account, consumers will be asked to type in their Medicaird number. Upon confirmation, users will be asked to pay a discounted rate of $5.99, as appose to the monthly $12.99 rate. In addition to the discount, members will receive free two-day shipping and access to the brand's music and video streaming and grocery delivery.
The move serves as an extension of the brand's efforts to cater to low income families, as last year, Amazon launched a special prime membership for students and individuals receiving government assistance.
Image Credit: Amazon Prime parcel, Hadrian via Shutterstock
What Makes This Trend Stand Out
- Discounted Ecommerce Memberships
- Offering discounted Amazon Prime memberships to Medicaid recipients creates opportunities for increased accessibility and affordability in eCommerce for low-income households.
- Catering to Low-income Families
- Extending special prime memberships for students, individuals receiving government assistance, and Medicaid recipients demonstrates a trend of brands catering to the needs of low-income families.
- Inclusive Online Shopping
- Providing discounted Amazon Prime memberships to Medicaid recipients promotes inclusivity and equal access to online shopping for those with lower incomes.
Sectors Adopting This
- Ecommerce
- The discounted eCommerce membership trend presents disruptive innovation opportunities in the eCommerce industry, with a focus on pricing models and accessibility for low-income customers.
- Healthcare
- The collaboration between Amazon Prime and Medicaid highlights the potential for disruptive innovation in the healthcare industry, particularly in the intersection of health coverage and online shopping.
- Entertainment
- Discounted Amazon Prime memberships for Medicaid recipients offer disruptive innovation opportunities in the entertainment industry, combining streaming services and online shopping to cater to a broader audience.
