Disco is back! At least, it is in the mind of designer Hushi Mortezaie for Trash and Luxury. Trash and Luxury’s Spring and Summer 2009 collection is full of designs influenced by the glorious excess of the 1970s.
Studio 54-inspired fashion was outrageous, bold and fun, and it had everything to do with making your own fashion statement. Disco was a time of African prints, glam, flashiness, and above everything, excess! It was about “Stayin’ Alive!”
Why This Trend Is Growing
- Disco Fashion Revival
- Disruptive innovation opportunity: Creating sustainable and eco-friendly disco-inspired fashion brands.
- African Print Resurgence
- Disruptive innovation opportunity: Introducing modern African prints and patterns into mainstream fashion and home decor.
- Experiential Fashion Events
- Disruptive innovation opportunity: Organizing immersive disco-themed fashion shows and parties for brand promotion and customer engagement.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Collaborating with emerging designers to reinterpret vintage disco fashion for modern consumers.
- Textile
- Disruptive innovation opportunity: Developing innovative sustainable fabrics and materials inspired by disco aesthetics.
- Event Planning
- Disruptive innovation opportunity: Creating unique and memorable disco-themed events for corporate and private clients.
