'MapTrack' is a new solution that works as a direct mail marketing tool to effectively participate in the marketing endeavor without requiring an existing customer database to draw from.
'MapTrack' works by collecting the information of website visitors via opt-in GPS capabilities which then allows administrators to collect the specific addresses of users. This can then be used to send out direct mail marketing literature and to see exactly where your visitors are when they visit your site.
Tracking website visitors is a highly important task when it comes to maintaining a website and for marketing purposes. 'MapTrack' helps to bridge the gap that can be created between the digital world and the real world to help create more long-term relationships with consumers.