Diptyque's Eau Rose perfume underwent a revamp with unlikely scent profiles. The classic fragrance is reimagined to include hints of artichoke and lychee. Additionally, the offbeat perfume is promoted with accompanying visuals by American florist Maurice Harris.
The sumptuous rose perfume has been renewed to honor its tenth anniversary. Originally, the fragrance was formed as an eau de toilette made from the essence of the two best-smelling roses in the fragrance industry. Now, the fragrance is available as a rich eau de parfum, designed by Fabrice Pellegrin. Moreover, the new fragrance features a third roe, the fiard. The fragrance experts at Diptyque used the rose in the form of an upcycled extract made from discarded damascene rosewater.
Image Credit: Diptyque
Why This Trend Is Growing
- Offbeat Fragrances
- The use of unconventional scents in perfumes and fragrances to appeal to new customer demographics.
- Eco-friendly Beauty
- The use of upcycled and environmentally friendly ingredients in beauty products.
- Cross-industry Collaborations
- Collaborations between florists and fragrance companies to create unique and visually appealing products.
Industries Being Reshaped
- Fragrance Industry
- The fragrance industry can explore using unusual scents in their products to appeal to new customers and stand out from competitors.
- Beauty Industry
- The beauty industry has the opportunity to prioritize sustainable and eco-friendly ingredients to meet consumer demands and reduce their environmental impact.
- Floral Industry
- The floral industry can partner with fragrance companies to create unique and visually stunning products, combining their expertise in scents and aesthetics.
