Holy Moly and Co-op Launch Dippable Lunch Wrap with Guacamole
Adam Harrie — March 30, 2026 — Lifestyle
References: retailtimes
British brand Holy Moly partnered with retailer Co-op to introduce a new dippable lunch wrap featuring a Tex-Mex-style chicken wrap paired with a separate guacamole dip.
The co-branded product combines pulled chicken, chipotle chutney, beans, lettuce and slaw with Holy Moly's 100% natural guacamole, allowing for a dippable format. Positioned within Co-op's premium meal deal at £3.50, the wrap offers an accessible option for consumers seeking quality and convenience. The launch also marks the first time Holy Moly's guacamole has been designed specifically for a wrap format, developed for on-the-go consumption.
As demand for convenient food options with high-quality ingredients grows, collaborations like this between product producers and retailers show how brands are reconsidering their product-offering strategies.
Image Credit: Holy Moly
The co-branded product combines pulled chicken, chipotle chutney, beans, lettuce and slaw with Holy Moly's 100% natural guacamole, allowing for a dippable format. Positioned within Co-op's premium meal deal at £3.50, the wrap offers an accessible option for consumers seeking quality and convenience. The launch also marks the first time Holy Moly's guacamole has been designed specifically for a wrap format, developed for on-the-go consumption.
As demand for convenient food options with high-quality ingredients grows, collaborations like this between product producers and retailers show how brands are reconsidering their product-offering strategies.
Image Credit: Holy Moly
Dippable wraps & snackable lunch formats
Helps decide whether to stock, promote, or develop dippable lunch items and which format to prioritize in the next 1–2 weeks.
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When was the last time you bought a ready-to-eat wrap or sandwich?
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How likely are you to buy a wrap that comes with a separate dip?
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Which would you be more likely to pick for lunch this week?
Trend Themes
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Dippable Meal Formats — The separation of componentized dips and mains in single-serve packaging enables new sensory and portioning experiences that could redefine convenience eating occasions.
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Retail-brand Co-branded Products — Collaborations between manufacturers and retailers are creating exclusive-format products that blur manufacturing and retail roles and enable shared control of innovation and margins.
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Premium Convenience at Lower Price — Consumers' willingness to pay for higher-quality ingredients within value meal deals is pressuring supply chains to deliver premium inputs at scale and reduced unit costs.
Industry Implications
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Retail Grocery — Store assortments and meal-deal mechanics are evolving to include proprietary ready-to-eat formats that change shopper loyalty and in-store category dynamics.
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Food Manufacturing — Ingredient formulators and packagers face opportunities to design modular, stable dip-and-wrap systems that alter production lines and product lifecycles.
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Foodservice & Catering — On-the-go outlets and contract caterers are being presented with compact, shareable formats that shift menu design toward portable, componentized offerings.
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