Dior teamed up with Rimowa to launch their signature luggage collection that's being showcased at an eye-catching cloud-inspired pop-up boutique. The event will run until January 2nd, 2020 -- ahead of the Dior X Rimowa official launch online and in stores on January 15.
The Dior X Rimowa pop-up boutique features a cloud runway similar to the Dior Oblique canvas with pieces of the limited-edition collection on display. The activation will also feature an assortment of Rimowa and Dior Men's products, however, the show-stealer is the helicopter at the center of the store. According to Dior chairman and chief executive officer Pietro Beccari, clients have already inquired about buying one of the helicopters.
This luxurious pop-up is fitting for both brands and will no doubt gain notable attention for its elaborate aesthetic.
Image Credit: Francis Dzikowski/OTTO