The Dior Secret Garden 2 - Versailles ad campaign paints a pretty picture. That is largely due to the fact that it was greatly influenced by Édouard Manet's painting, Le déjeuner sur l’herbe. It has surprisingly been desensualised, though the sapphic theme is appreciated by both men and women. Going for more elegance, the ad campaign is a stylish masterpiece either way.
Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, the Dior Secret Garden 2 - Versailles ad campaign is a follow up to the fall and winter 2012 campaign of the same name. This time, however, it embraces a more whimsical aesthetic. Set for a full release in June, it will be accompanied by a video filmed in Versailles.
What's Driving This Trend
- Whimsical Fashion Campaigns
- There is an opportunity for fashion brands to create ad campaigns that embrace a more playful and fairy tale-like aesthetic.
- Art-inspired Advertisements
- Brands can draw inspiration from famous artworks to create visually stunning and captivating ad campaigns.
- Continuation Campaigns
- Continuing established campaigns with new concepts and aesthetics can generate excitement and build brand recognition.
Who This Affects Most
- Fashion
- Fashion brands can leverage whimsical ad campaigns to create a unique brand image and attract a wider audience.
- Advertising
- Advertising agencies can incorporate art-inspired concepts into their campaigns to create visually striking and memorable advertisements.
- Film and Video Production
- The production companies can offer their creative services to fashion brands interested in filming visually stunning ad campaign videos.
