Dior has released 35 new shades of lipstick and four refillable cases to its 'Dior Addict' lipstick line. The Dior Addict line is targeted at the younger generation with its range of bold products, awe-inspiring looks, and refillable, sustainable products.
The four cases come in different colorways; metallic black, chromatic silver, pink leather, and purple fabric. These cases are available for purchase empty or filled with one lipstick shade. The 35 new shades include a versatile range of matte, shiny, bold, muted, and more designs. The lipstick shades can be purchased for approximately $36 USD and inserted into one Dior Addict refillable bottle. The items in this collection are inspired by recent iconic runway looks, and are designed to compliment these fashion statements.
The marketing campaign for the Dior Addict lipstick line showcases three of the brand's ambassadors, Anya-Taylor Joy, Jisoo from the k-pop band 'BLACKPINK,' and Sharon Alexie. The ambassadors are shown in runway-inspired outfits wearing the bold shades of the new Dior Addict lipstick line while dancing and modeling.
Image Credit: Dior Addict
What's Driving This Trend
- Refillable Lipstick
- The Dior Addict lipstick line offers a sustainable option by selling refillable cases and bottles.
- Range of Shades
- With 35 new shades, the Dior Addict lipsticks offer a versatile choice of color for consumers.
- Runway-inspired Makeup
- Dior's marketing campaign showcases how the lipstick line complements iconic runway looks.
Who This Affects Most
- Cosmetics
- Cosmetic companies can explore the opportunity to create more sustainable and refillable products like Dior Addict.
- Fashion
- Fashion designers can collaborate with cosmetic brands to release makeup products inspired by their runway looks.
- Entertainment
- Entertainment industries can work with cosmetic brands to showcase their products through creative marketing campaigns with celebrities and influential people.
