The Dionea Orcini Semiramis ad campaign has taken a medieval turn and for good reason. The jewelry pieces put on display have an antiquated appearance to them as though they were a recent discovery from the Middle Ages. From large necklace baubles to ornate shield rings and golden cuffed bracelets, the designs are fit for those who fancy themselves a warrior princess.
Shot by photographer Remi Rebillard, the Dionea Orcini Semiramis ad campaign is full of smoke and fire, not to mention an engulfing darkness that allows the jewelry to shine brightly. It stars Elite New York model Marla Boehr, who was clad in chain mail and armor by stylist David Fittin. Davide Calcinai was on beauty duty.
Why This Trend Is Growing
- Antiquated Jewelry Designs
- The use of medieval-inspired jewelry designs creates an opportunity for the development of a niche market for consumers looking for unique and historical accessories.
- Medieval Fashion Style
- The emergence of medieval fashion style in jewelry and clothing design can disrupt the fashion industry by creating a renewed appreciation for historical fashion.
- Dark and Smoke-filled Ads
- The use of dark and smoke-filled ads in the jewelry industry can create an innovative and edgy marketing strategy for targeting alternative and goth subcultures.
Industries Being Reshaped
- Fashion Industry
- The fashion industry has an opportunity to embrace and incorporate medieval-inspired fashion and jewelry trends into their collections.
- Jewelry Industry
- The jewelry industry can develop a niche market for consumers looking for unique and historical accessories by incorporating medieval-inspired designs in their collections.
- Marketing Industry
- The marketing industry can capitalize on the use of dark and smoke-filled ads as an innovative and edgy marketing strategy for brands in the jewelry, fashion, and beauty industries.
