These ads for Aspirin Plus C want to sell you their brand of aspirin to avoid colds - they claim that the dinosaurs would still be around today if only they had not caught a cold.
First of all, where did that theory come from? As of today, scientists still do not have a conclusive reason, making it really hard to believe that an ad agency has been able to figure it out. Secondly, who would want a T Rex as a pet? They are not really known as “family-friendly” pets. The ads were created by advertising agency Graffiti BBDO, Bucharest, Romania with creative direction by Ema Prisca and Balint Hajagos. The copy was written by Adina Basag.
Key Themes Behind This Trend
- Pet Dinosaurs
- Opportunity to develop products and services for the growing market of pet dinosaurs, including food, accessories, and training programs.
- Dinosaur Extinction
- Chance to explore and offer solutions for the longstanding mystery of dinosaur extinction, such as research on climate change, asteroid impacts, or disease.
- Creative Advertising
- Potential for innovative advertising campaigns that use unconventional and attention-grabbing concepts, like the Aspirin Plus C ads linking dinosaurs and common colds.
Where This Applies
- Pet Industry
- Potential for the pet industry to expand its offerings to cater to the unique needs of pet dinosaurs, creating new revenue streams.
- Research and Science
- Opportunity for research institutions and scientists to further investigate and understand the causes of dinosaur extinction, leading to advancements in paleontology and related fields.
- Advertising and Marketing
- Opportunity for advertising agencies and marketers to push creative boundaries and develop disruptive campaigns that make strong connections with consumers, like the Aspirin Plus C ads.
