The Dim Mak Fall/Winter 2012 lookbook was shot in a convenience store parking lot that could be anywhere in America. The clothing brand takes its electronic music curators, which include Steve Aoki, and Atari Teenage Riot, and translates their musical styling into an electronic rave fashion that is the epitome of cool.
Dim Mak is described by its curators as a clothing label that touches "the vital points of urban fashion." The collection uses bright neon colors, along with bold patterns and gold jewelry to create a flashy, youthful look. Showing off how to wear it together is ultra-cool MC Iggy Azalea.
The Dim Mak Fall/Winter 2012 is available at the Dim Mak webstore, or at colette in Paris.