'Start Thinking Soldier' Campaign Links Real Life to the Web

 - Jun 4, 2009   Updated: Mar 24 2011
References: armyjobs.mod.uk & digitalbuzzblog
The British Army & Publicis London have created a campaign called "Start Thinking Soldier" that has ultimately bridged reality with online gaming.

The campaign provides a virtual game that allows its players to experience real decision-making times during war. "Start Thinking Soldier" takes you on special missions that test your level of teamwork, decision making, leadership, and fitness.

Implications - Video games were once considered to be toy-like mediums for mindless entertainment. More and more, however, video game makers are creating games that can tie in a consumer to reality; such a direction presents incredible opportunity to enhance the methods of everything from education to advertising, as it allows the player to be completely immersed, and therefore fully engaged, in the game's ideas and messaging.