L’Oréal Paris created a digital makeup line that's exclusively available online and it gives social media users the ability to try on looks with Google Duo, Snapchat and Instagram. The augmented reality makeup tool, Signature Faces, can also be used on video chat services, so that users can express themselves in colorful and fun ways—all without having to pick up any kind of physical products or applicators.
With the AR technology, users will discover filters under three themes: volumising capsules, plump shot and fire match.
For Google Duo, L’Oréal Paris created one exclusive look, which sets the brand apart as the first to offer an experience of this kind right within Google's video conference system.
Image Credit: L’Oréal Paris