Borro Raises €1.3 Million to Expand Its Digital Deposit System
Edited by Adam Harrie — June 4, 2026 — Eco
This article was written with the assistance of AI.
References: startuprise & packagingeurope
Borro secured €1.3 million in funding to expand its digital deposit platform for reusable cups across the Netherlands, Germany and France. The system is designed to simplify reusable packaging programs by linking deposits to users’ bank cards, allowing refunds to be issued automatically when cups or containers are returned to designated collection points.
The platform uses camera-readable invisible codes instead of RFID technology to identify and track reusable items. Borro said the funding will support international expansion, venue partnerships and platform development, building on deployments at Belgian football clubs and upcoming implementation at Paris Saint-Germain’s Parc des Princes stadium through the PSG Labs innovation program.
For consumers and event organizers, the system streamlines reusable packaging returns while reducing waste and eliminating the need for cash-based deposit handling. The expansion reflects growing interest in digital deposit solutions that support circular packaging systems and increase participation in reuse programs.
Image Credit: Borro
The platform uses camera-readable invisible codes instead of RFID technology to identify and track reusable items. Borro said the funding will support international expansion, venue partnerships and platform development, building on deployments at Belgian football clubs and upcoming implementation at Paris Saint-Germain’s Parc des Princes stadium through the PSG Labs innovation program.
For consumers and event organizers, the system streamlines reusable packaging returns while reducing waste and eliminating the need for cash-based deposit handling. The expansion reflects growing interest in digital deposit solutions that support circular packaging systems and increase participation in reuse programs.
Image Credit: Borro
Digital deposits for reusable cups at events
Helps decide whether to cover and partner around reusable-cup deposit tech, and what features would drive readers to use it at venues.
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When was the last time you paid a deposit for a reusable cup?
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If a venue used card-linked refunds for cup deposits, would you use it?
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Which would most increase your chance of returning a reusable cup?
Trend Themes
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Card-linked Deposits — Bank-card-based refunds create a frictionless reuse model that can replace cash handling and make deposit participation easier to scale across high-traffic venues.
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Invisible Code Tracking — Camera-readable invisible identifiers offer a lower-cost alternative to RFID for monitoring reusable packaging assets across stadiums, festivals and foodservice networks.
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Circular Venue Packaging — Large entertainment venues are becoming testbeds for reusable cup and container systems that reduce waste while generating new operational data for packaging programs.
Industry Implications
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Event Venues — Stadiums, arenas and festivals have significant potential to integrate digital deposit infrastructure that improves return rates and reduces single-use packaging waste.
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Foodservice Packaging — Reusable cup and container providers can differentiate through connected packaging formats that support automated refunds, item tracking and multi-location collection.
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Fintech — Payment platforms and banking networks are positioned to support deposit-linked transactions that turn ordinary cards into access points for circular consumption systems.
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