The on-demand service industry is a quickly emerging one, giving many new startups a shot, whether they focus on food delivery or digital butler assistance. Existing messaging app Line, which is known for its adorable sticker animations, is diversifying by offering a digital butler service. This follows other recent ventures from the Japan-based and Korean-owned company, including on-demand taxis, in-app payments and music and video streaming.
Scheduled to launch this month in Thailand, Line app's new offering is the first to come out of their new Bangkok-based research and development team. With an active monthly user base of 215 million, Line is pursuing a number of ways to monetize. The R&D branch in particular is tasked with creating apps and services for local markets in Asia.