DIGAWEL, a casual menswear brand that's based in Japan, recently released an extensive lookbook that highlights the offerings from its 2017 seasonal selection.
Comprised of relaxed fits, DIGAWEL's Spring/Summer line is perfect for consumers who have an appreciation for simplistic looks that have just the right amount of attitude. Clearly drawing from vintage motifs, classic cuts are emblazoned with with one-of-a-kind graphic illustrations.
One which especially stands out is depicted on the front of a gray tee, where a Frankenstein-like portrait in drawn in an artfully scribbled fashion. Meanwhile, others are decorated with bold lettering and a diverse range of images, helping to give each a sense of individuality. The laidback nature of the apparel is additionally heightened with frayed hems and washed-out colors.
What's Driving This Trend
- Relaxed Japanese Streetwear
- Opportunity for brands to incorporate vintage motifs and unique graphics into their casual menswear lines.
- Simplistic Attitude
- Opportunity to add attitude to simplistic looks with bold lettering and individualistic imagery.
- Artfully Scribbled Fashion
- Opportunity to utilize artful scribbling to create unique graphics on clothing items.
Who This Affects Most
- Fashion
- Opportunity for fashion brands and retailers to incorporate relaxed Japanese streetwear into their collections.
- Graphic Design
- Opportunity for graphic design companies to collaborate with brands to create unique graphics for streetwear.
- Printing and Textile Industries
- Opportunity for companies in the printing and textile industries to innovate the creation of vintage motifs and artful scribbling onto fabrics.
