Revived 1963 Bag Designs

TSATSAS Releases an Iconic and Sophisticated Dieter Rams Design

The '931' handbag is an exceptionally elegant Dieter Rams design. Tapping into the undoubted genius of the iconic creative, German label TSATSAS brings the product to life.

Dieter Rams designed the piece back in 1963 for his wife. The minimalist silhouette is a rare and obscure piece — a quality that surely makes TSATSAS' release that much more appealing from a fashion perspective. The product embraces a timeless aesthetic that is luxurious and easy-to-style. The '931' handbag is made available to consumers in two colorways — black and grey. While the exterior is adorned in calfskin leather, the interior features a playful blue lamb nappa. With the exception of a few functional additions, TSATSAS kept the Dieter Rams design as authentic as possible.

Photo Credits: Gerhardt Kellermann

Minimalist Fashion
The revived 1963 bag design taps into the timeless and luxurious appeal of minimalist fashion.
Retro Revival
The release of the iconic Dieter Rams design presents an opportunity for businesses to explore the trend of reviving retro designs.
Luxury Accessories
The '931' handbag highlights the demand for luxurious and sophisticated accessories in the fashion industry.

Where This Applies

Fashion
The fashion industry can leverage the revived 1963 bag design to offer minimalist and luxurious accessories to their customers.
Design
The design industry can explore the trend of retro revival by incorporating iconic and timeless designs into their product offerings.
Retail
The retail industry can capitalize on the popularity of luxury accessories by featuring the '931' handbag as an exclusive and high-end product.
SCORE
2.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 34%
Freshness 8%