The Diesel Fuel for Life denim collection campaign is super-hot and full of passion. With cool water spewing from a fragrance bottle, model Marlon Teixeira looks like she's in a wet t-shirt contest and winning by a mile.
Do you ever wonder what would happen if you popped open a bottle of Denim fragrance? According to this ad, your sex-drive doubles to the point where placing the perfume bottle over your bits is completely logical and appropriate. Both models are shown frolicking with one another until both are close to being naked while Teixeira only has a thin, wet white tee to avoid maximum exposure. The Diesel Fuel for Life denim collection campaign shows that sex sells when it comes to fragrance.
Key Themes Behind This Trend
- Sex Sells Fragrances
- There is an opportunity for fragrance companies to use provocative and sensual marketing techniques to attract customers.
- Use of Provocative Advertising in Fashion
- Fashion companies could benefit from using risqué advertising campaigns that combine sex and fashion to stand out from competitors.
- Combining Visuals and Scent in Advertisements
- There is an opportunity for companies to use visuals that synthesize the sense of smell with physical sensations to make their advertising campaigns more memorable.
Where This Applies
- Fragrance
- Fragrance companies can use provocative and sensual marketing techniques to attract customers and create a strong brand image.
- Fashion
- Fashion companies can benefit from using risqué advertising campaigns that combine sex and fashion to stand out from competitors and create a strong brand image.
- Advertising and Marketing
- There is an opportunity for companies to use visuals that synthesize the sense of smell with physical sensations to achieve successful advertising campaigns that stick with consumers.
