Levitating Floatography

Die Presse Magazine Features an Isolated Patrick Kafka

Photographer Mark Glassner captured model Patrick Kafka in an editorial for Die Presse magazine dubbed 'Weiner Komposition.' Kafka is a model for the Dutch modeling agency Weiner.

This editorial for Die Presse magazine was styled by Barbara Zach and groomed by Thomas Orsolis; it features Kafka in mid-action levitating pictures. Surrounded by urban architecture and barely lit hallways, this photo shoot is a fantastic take on hot fall trends and creative photography.

Implications - Consumers enjoy products with fantastical elements because it offers them the experience of escape. Corporations looking to produce attractive advertising campaigns may consider utilizing surrealistic graphics and imagery.

Fantastical Elements
Opportunity for companies to incorporate surrealistic graphics and imagery into advertising campaigns to appeal to consumers.
Hot Fall Trends
Opportunity for fashion and retail industries to incorporate unique and creative photography in their marketing strategies.
Creative Photography
Opportunity for photography industry to explore innovative techniques and concepts to capture attention and create compelling visuals.

Sectors Adopting This

Advertising
Opportunity for advertising industry to utilize surrealistic graphics and imagery to create captivating campaigns.
Fashion
Opportunity for fashion industry to incorporate unique and creative photography in their marketing strategies to stand out.
Photography
Opportunity for photography industry to experiment with innovative techniques and concepts to capture attention and create visually stunning images.
SCORE
2.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 43%
Freshness 8%